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avatar for Dave Korinek

Dave Korinek

Magnetic Creative
Founder/Chief Creative Officer
Greater Los Angeles Area
Dave Korinek has been solving the great divide between brands and their consumers for over 20 years. In 2006, he founded Magnetic Creative under the simple concept that ideas attract. Today, he continues cultivating a culture of big thinking that inspires people and brands to pursue their best self. At Magnetic, it’s called finding your True North, and it’s a process of using brand intelligence to guide creativity, creativity to kindle emotions, emotions to stir behavior & behaviors to spark change.

Dave believes that creative strategy and business strategy are one in the same. It’s this conviction that’s helped him to deliver award-winning and industry-defining campaigns for brands such as VIZIO TV, Belkin, FUGOO, LIFEPROOF, Sunkist, Pieology, Chili's, Drew Brees, Jenny Craig, Dell, Gateway, MLB, DIRECTV, NEXGRILL, Kitchenaid, Wonderware, Schneider Electric, AVEVA, Life Technologies, Left Coast Brewery, Qualcomm, TaylorMade Golf, Tim McGraw & John Mayer.